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    Guidelines

    The Boy Scouts of America has a powerful brand. Our goal is to continually strengthen the brand by providing consistent brand image in every form of communication. To help you make the most of the brand while reinforcing the image, we have developed a comprehensive brand identity system. By strengthening the brand we will strengthen our recognition and presence in the community, which will ultimately result in more families benefiting from Scouting.

    In addition to ensuring that the brand is used consistenty, the Denver Boy Scouts has developed guidelines for press release development and communication during a crisis. Please familiarize yourself with these guidelines prior to developing and distributing a release or when handling a potentially controversial situation.