Scout Me In is a marketing campaign that portrays fun, adventurous and character-building opportunities in Cub Scouting. Materials show what it’s like to be a Scout from a kid’s point of view. Instead of simply showing Scouts participating in activities, the campaign brings the young viewer into the middle of the action – from fishing, biking and canoeing to launching rockets and making slime – where they get even closer to the experiences that Scouting brings to life. The campaign presents an energizing Scouting experience that speaks to kids while also engaging parents who are looking for ways to make the most of the time they have with their children.

Leaders may access campaign collateral such as posters, fliers, e-mail templates, videos, and photos highlighting the energy and excitement of Scouting.