Recruitment Resources

Recruitment plan and strategies

Download a copy of the DAC 2022 Recruitment Plan for help with marketing, recruitment strategies, and for a unit checklist.

Check out the Scouts, BSA National Recruitment resources page and promotional video.

Review the DAC Recruitment Night recording from July here.

Below is a list of marketing ideas and tools that will help increase recruitment success:

Social Media – Social media platforms and groups have become a significant source for keeping in contact with friends, family, and community organizations. NextDoor, online neighborhood discussion groups, and personal and community Facebook and Instagram pages help keep us informed. Geofencing through Facebook helps share events with individuals in very specific geographic areas. You can also request Council-provided geofencing for your event!
Community Promotions – Continue to emphasize that Scouting is still active, supporting communities and building future leaders. Direct people to BeAScout.org to find a troop to join. Promote Scouting, not just your unit. Emphasize girls and families belong in BSA Scouting programs.

BeAScout Online Registration

BeAScout is an online portal where prospective new families can find Scouting programs nearest their preferred meeting location. Simply go to BeAScout.org and type in a zip code to find the closest Scouting unit near you.

Unit leaders should also be populating their “unit pin” in order to display the most accurate information.

request free Recruitment Materials

Use the Recruitment Materials Sign-Up to order your print materials today!

There are a variety of print materials available, see the photos below for reference.

Please allow DAC staff a minimum of 72 hours to prepare items. You will be notified when your order is complete.

Cub Scout Flyer

Escape the Great Indoors Poster

Cub Scouts For Everyone Poster

Cub Scout, SCouts BSA and Venturing Recruitment IDea Books

Find additional ideas, tools and promotions to aid your recruitment efforts by downloading the guides below.

Cub Scouts Recruitment Idea Book

Scouts BSA Recruitment Idea Book

Venturing Recruitment Idea Book

national Recruitment assets and resources

The BSA Brand Center offers assets for all Scouting programs, including templates, videos and approved photos to help promote Scouting.