Recruitment Resources

Recruitment plan and strategies

Download a copy of the DAC 2021 Recruitment Plan for help with marketing, recruitment strategies, and for a unit checklist.

Check out the Scouts, BSA National Recruitment resources page.

Conducting a Virtual Cub Scout Recruitment Sign Up? Use this Powerpoint and Script to help you!

Looking for more inspiration? View the Summer Recruitment and Retention Kickoff video.

Below is a list of marketing ideas and tools that will help increase recruitment success:

Social Media – Social media platforms and groups have become a significant source for keeping in contact with friends, family, and community organizations. NextDoor, online neighborhood discussion groups, and personal and community Facebook and Instagram pages help keep us informed. Geofencing through Facebook helps share events with individuals in very specific geographic areas. You can also request Council-provided geofencing for your event!
Promotional Videos – The Boy Scouts of America (BSA) has developed four high-quality, high-energy, 10-second spots personalized for the DAC that can be used during meetings.
Community Promotions – Continue to emphasize that Scouting is still active, supporting communities and building future leaders. Direct people to BeAScout.org to find a troop to join. Promote Scouting, not just your unit. Emphasize girls and families belong in BSA Scouting programs.

BeAScout Online Registration

BeAScout is an online portal where prospective new families can find Scouting programs nearest their preferred meeting location. Simply go to BeAScout.org and type in a zip code to find the closest Scouting unit near you.

Unit leaders should also be populating their “unit pin” in order to display the most accurate information.

Cub Scout, SCouts BSA and Venturing Recruitment IDea Books

Find additional ideas, tools and promotions to aid your recruitment efforts by downloading the guides below.

Cub Scouts Recruitment Idea Book

Scouts BSA Recruitment Idea Book

Venturing Recruitment Idea Book

request geofencing for your unit here

We want to help you get more families to attend your recruitment events! For your upcoming recruitment, use this form, to schedule your geofence. Please note that the DAC needs 3 weeks notice to facilitate your request.

request free Recruitment Materials

Complete the Form below to submit a request for free recruitment materials for your district, which include:

Flyers
Posters
Door Hangers
Yard Signs
Stickers
Buddy Cards

Please allow DAC staff a minimum of 72 hours to prepare items. You will be notified when your order is complete.

Recruitment Materials Request Form

national Recruitment assets and resources

The BSA Brand Center offers assets for all Scouting programs, including templates, videos and approved photos to help promote Scouting.