Download a copy of the DAC 2020 Cub Scout Recruitment Plan for help with marketing, recruitment strategies, and for a unit checklist.

Conducting a Virtual Cub Scout Recruitment Sign Up?  Use this Powerpoint and Script to help you!

Looking for more inspiration? View the Summer Recruitment and Retention Kickoff video. 

Below is a list of marketing ideas and tools that will help increase recruitment success:

• Social Media – Social media platforms and groups have become a significant source for keeping in contact with friends, family, and community organizations. NextDoor, online neighborhood discussion groups, and personal and community Facebook and Instagram pages help keep us informed. Geofencing through Facebook helps share events with individuals in very specific geographic areas. 
• Promotional Videos – The Boy Scouts of America (BSA) has developed four high-quality, high-energy, 10-second spots personalized for the DAC that can be used during meetings.
• Community Promotions – Continue to emphasize that Scouting is still active, supporting communities and building future leaders. Direct people to BeAScout.org to find a troop to join. Promote Scouting, not just your unit. Emphasize girls and families belong in BSA Scouting programs.